Vulcan Industries is a trusted custom merchandising expert with over 80+ years solving merchandising problems. We’ve mainly been in the business of custom-designed physical store fixtures, but now we also are using turn-key, in-store technology solutions that can be integrated into our fixtures to help you better serve your customer and boost sales. As retail changes, we are enabling our customers to embrace the future with technology that meets your customers changing expectations.
As the consumer demographics change and so do their preferences, having a digital solution in store allows you to attract customers, merchandise products, and reach deeper level of connection with your customers, all with the outcome of increasing sales on key products. So whether it’s promoting products by using digital signage to play engaging ads and videos, or allowing customers the opportunity to engage with touchscreen content, we have the right tools for the job.
Consumers can send themselves content, instructions, recipes, selfies, coupons, etc. via text to their phone or sending it to their email. The use cases for this are endless and bound only by your imagination. You can use it for product promotion or education, send how to videos/recipes to customers, program/loyalty enrollment, product selection or comparison, etc. If that’s not enough, you can also build custom applications on the platform to do whatever you want. All of this in the name of meeting your customers where they are and showing them you’re embracing technology, just like them.
“Yes, this build customer loyalty, enhances customer engagement, and adds another useful channel to better accomplish an omni-channel strategy. But ultimately, this is about money. It’s been proven that digital solutions can result in significant sales increases. Combined with our custom merchandising solutions, this is an effective sales boosting strategy.
The final piece of the puzzle may be even better than the rest. Our digital solution is constantly capturing data on the physical space. It captures over 80 data points, including gender, age, happiness, footfall, eye contact, touch/engagements, etc. This data is invaluable. You can now learn exactly who’s coming into your store and how they are behaving. This ability to “digitize” the physical environment is a game changer.
In conclusion, It’s about meeting your customers where they are, selling more products, and gathering data in physical stores, and only Vulcan Industries offers you the ability to do all of these in an integrated way.